Working alongside the web development team, I redesigned the trade website to make it fully transactional, introducing an order component that replaced telephone ordering with a simple, click-through process.
Customers can now order free samples or purchase products directly online, with accurate pricing and compliance information built in.
Through usability testing, I refined the experience to ensure ease and clarity. The result was described by customers as the easiest system in the market. Within six months, 20% of all orders moved online, driving a measurable increase in overall sales.
