Redefining the Ordering Experience
Working alongside the web development team at The Romo Group, I redesigned the trade website to create a fully transactional online ordering experience.
The new system replaced telephone ordering with a streamlined digital process, allowing customers to order samples and purchase products online with clear pricing and compliance information built in.
Focused usability testing helped refine the customer journey, resulting in what customers described as one of the easiest systems in the industry. Within six months, 20% of all orders had moved online, contributing to increased overall sales.
